- Hubspot sequences how to#
- Hubspot sequences series#
The slide deck from the Vidyard Webinar. Hubspot sequences how to#
Blog Post: How to get started with video as a demand generation tool in your marketing campaigns. Blog Post: How to produce great videos on a budget. Hubspot sequences series#
Conclude the series with a last chance video email. In the middle of the series, return to video to share a piece of content. Kick your sequence off with a video to introduce yourself. Some key places to consider using video are: Included among them should be social outreach, basic email, and phone calls, but of course, video should be present throughout. Your sale sequences should include several touches over a few days. Where Does Video Fit into the Sales Process? Show the recipient that you’re paying attention to things that are important to them by sharing resources that can add value to their business. You’re making your message personal, so invest the time to make it even better by choosing key moments to use it, like in response to a newsworthy event or as a timely follow up for new hires or wins. Make sure you have decent sound and lighting. Don’t be afraid to be yourself and be genuine. Is the lead routed? Do you immediately follow up? Do you have a script for that call? Planning ahead increases the likelihood that your sequence will result in a successful engagement. Know what action you want your prospects to take when they receive your communications and how you want to respond. Implementing without verifying your database is clean is a recipe for disaster. Take the time to make sure your data is clean so you can see the benefit that this technique can offer. HubSpot makes it easy to include personalization tokens for name, company, or any of a host of other attributes that you can use to make communications happening at scale feel like 1:1 outreach for prospects. Be open to pivoting based on results, and use A/B testing to help you determine what is working so you can repeat it – or what isn’t so you can improve it. We all think we know what’s going to work but sometimes our prospects can surprise us. Draft a message so it mimics a 1:1 email, including a video thumbnail in others or an animated gif so your video stands out from the pack. 
So don’t risk having your emails ignored because they all look alike.
We’ve already said it will take multiple touches to get your prospects engaged. Are they tactical and interested in tips and tricks? Are they C-Suite Execs with limited time? Tailor your message to resonate best with them. Sounds great, but who’s got that kind of time? We’ve got you covered. Have a few minutes? Watch this webinar hosted by Vidyard as presenters David Snyder, CEO, SmartAcre and Adam Rataj, Sales Manager, HubSpot share action-oriented tips you can use to turbocharge your sales outreach by making your touches more personal, more effective and more engaging. Standing out in a crowded inbox can be tough, but adding video to your sales toolkit can be a game-changer. SmartAcre started using it regularly throughout the entire sales cycle about 18 months ago and, with the help of HubSpot’s increased integration with Vidyard, it’s become progressively easier to make it a regular occurrence in our sales and marketing processes.
So how do you flip the script? Video lets you have both 1:1 conversations and conversations at scale, and makes your communications stand out from the rest. In a recent blog post, HubSpot shared that at best, 24% of the emails we send to prospects are opened and that it can take as many as 18 touches to connect with a potential buyer.
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